http://hdl.handle.net/10366/3694 2013-05-23T06:35:55Z 2013-05-23T06:35:55Z López Eire, Antonio http://hdl.handle.net/10366/55524 2009-10-14T11:03:26Z 2004-05-31T22:00:00Z

Título : Retórica y Publicidad en la era de la Globalización Autor(es) : López Eire, Antonio Resumen : Although Ancient Greek Rhetoric and Modern Publicity seem to be quite different, not only because of their origins but also for the linguistic resources used by the one and the other, the real thing is that both of them share a good sum of characteristics. Then, by knowing how Rhetoric was born and developed, we will be able to understand the efficiency of the mechanisms used by Publicity to achieve its main objective: persuasion, like the Ancient Greek Rhetoric. Like language. Different ways for the same ends. Descripción : Artículo sobre las similitudes entre la antigua retórica griega y la publicidad moderna.

2004-05-31T22:00:00Z López Eire, Antonio http://hdl.handle.net/10366/55523 2009-10-14T11:03:22Z 1999-12-31T23:00:00Z

Título : Retórica y política Autor(es) : López Eire, Antonio Resumen : This chapter demonstrates how Rhetoric is linked to Politics from its early origins, in the fifth century B.C. in Greece; but Rhetoric (and language itself, actually) can be considered a political act either from Ancient Greece to the present time. Every speech act has no sense if not presented with its live context, and this context is always social (an so political in the sense of public , communicated to the polis), persuasive, and rhetorical.In these pages the reader will find an extraordinary well-documented analysis of the origins of Oratory and Rhetoric as a political need of the polis, and how language is still socio-political, according to many modern linguistic theories to which López Eire agrees. Descripción : Este capítulo demuestra cómo la retórica estaba unida a la política desde sus orígenes, en el siglo quinto a.C. en Grecia.

1999-12-31T23:00:00Z López Eire, Antonio http://hdl.handle.net/10366/55532 2009-10-14T11:03:54Z 2004-11-30T23:00:00Z

Título : Lenguaje, ritual y poesía Autor(es) : López Eire, Antonio Resumen : The aim of this paper is to demonstrate how the origins of poetry are close to the practice of rituals by humans. In fact, poetry is a kind of ritualized language but, even more, language itself is full of rituals, of magic, of poetry. The grandeur of language relays on the magical power of word. Descripción : El objetivo de este artículo es demostrar cómo los orígenes de la poesía se encuentran muy cercanos a la práctica de los rituales de los hombres.

2004-11-30T23:00:00Z López Eire, Antonio http://hdl.handle.net/10366/55529 2009-10-14T11:03:44Z 2000-05-31T22:00:00Z

Título : Prefacio de "Retórica, Política e Ideología" Autor(es) : López Eire, Antonio Resumen : The preface of these congressional proceedings explains the relationship between Rhetoric, Politics and Ideology from Ancient Greece to the present times, the main focus of the second Logo Meeting held in Salamanca in 1997. Descripción : En este prefacio se expone la relación entre retórica, política e ideología desde la Antigua Grecia hasta nuestros días.

2000-05-31T22:00:00Z