http://hdl.handle.net/10366/3823 Investigación científica producida o editada por los departamentos y centros de la Universidad de Salamanca 2013-05-21T19:22:30Z http://hdl.handle.net/10366/68820 Título : Índice / Contents 2009-11-19T23:00:00Z http://hdl.handle.net/10366/69993 Título : Índice 2009-12-02T23:00:00Z http://hdl.handle.net/10366/55905 Título : Retórica y Publicidad en la era de la Globalización Autor(es) : López Eire, Antonio Resumen : Although Ancient Greek Rhetoric and Modern Publicity seem to be quite different, not only because of their origins but also for the linguistic resources used by the one and the other, the real thing is that both of them share a good sum of characteristics. Then, by knowing how Rhetoric was born and developed, we will be able to understand the efficiency of the mechanisms used by Publicity to achieve its main objective: persuasion, like the Ancient Greek Rhetoric. Like language. Different ways for the same ends. Descripción : Artículo sobre las similitudes entre la antigua retórica griega y la publicidad moderna. 2004-05-31T22:00:00Z http://hdl.handle.net/10366/55663 Título : Retórica y Publicidad en la era de la Globalización Autor(es) : López Eire, Antonio Resumen : Although Ancient Greek Rhetoric and Modern Publicity seem to be quite different, not only because of their origins but also for the linguistic resources used by the one and the other, the real thing is that both of them share a good sum of characteristics. Then, by knowing how Rhetoric was born and developed, we will be able to understand the efficiency of the mechanisms used by Publicity to achieve its main objective: persuasion, like the Ancient Greek Rhetoric. Like language. Different ways for the same ends. Descripción : Artículo sobre las similitudes entre la antigua retórica griega y la publicidad moderna. 2004-05-31T22:00:00Z