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| dc.contributor.author | Castelló Martínez, Araceli | |
| dc.date.accessioned | 2020-03-16T11:08:59Z | |
| dc.date.available | 2020-03-16T11:08:59Z | |
| dc.date.issued | 2010-01-01 | |
| dc.identifier.citation | Fonseca, Journal of Communication, 0 (2010) | |
| dc.identifier.issn | 2172-9077 | |
| dc.identifier.uri | http://hdl.handle.net/10366/142438 | |
| dc.description.abstract | Internet consolidation as an advertising medium requires a review of the legal and ethical principles applicable to advertising initiatives in the digital world, also taking into account the peculiarities of new digital platforms, such as the Social Media | |
| dc.description.abstract | La consolidación de Internet como soporte publicitario obliga a una revisión de los principios legales y éticos aplicables a las iniciativas publicitarias en el mundo digital, teniendo en cuenta además las peculiaridades de nuevos espacios digitales como los Social Media | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | spa | |
| dc.publisher | Ediciones Universidad de Salamanca (España) | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Comunicación | |
| dc.subject | Communication | |
| dc.title | Ética en publicidad online | |
| dc.title.alternative | Etique and publicity OnLine | |
| dc.type | info:eu-repo/semantics/article | |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess |
