Celebrities and the stage: theatrical stardom in early modern Spain

Abstract

[EN]This article seeks to apply a number of concepts and approaches developed by celebrity studies during the past decades in the field of early modern theatre. More specifically, I will focus on the commercial theatre that developed in Spain from the 1560s onwards. This dramatic practice represents a privileged vantage point from which to observe how a number of key dynamics related to celebrity culture came into play within the context of early modern society, as the characteristics of this business and its cultural impact allowed for the emergence of processes of celebrification among performers. This study focuses on the characteristics of this theatre that made it possible for an early modern version of celebrity to emerge, such as the large role that actresses played in its success or the contact with performers that a wide variety of audiences enjoyed all along the country. I also analyse how actors and actresses were subject to forces of commodification, eroticization and the public's attention to their private lives, which led them to become early modern stars.