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Título
Intergroup contact in computer-mediated communication: The interplay of a stereotype-disconfirming behavior and a lasting group identity on reducing prejudiced perceptions
Autor(es)
Materia
Computer-mediated communication
Intergroup contact
Social identity model of deindividuation effects (SIDE)
Attraction
Prejudice reduction
Clasificación UNESCO
63 Sociología
6306.07 Sociología de Los Medios de Comunicación de Masas
Fecha de publicación
2015
Editor
Elsevier
Citación
Alvídrez, S., Piñeiro Naval, V., Marcos Ramos, M., Rojas Solís, J.L. (2015). Intergroup contact in computer-mediated communication: The interplay of a stereotype-disconfirming behavior and a lasting group identity on reducing prejudiced perceptions, Computers in Human Behavior, 52. pp 533-540. http://dx.doi.org/10.1016/j.chb.2014.09.006
Resumen
[EN] The present study investigated the impact of online intergroup contact on prejudiced and stereotyped
perceptions toward an outgroup. Informed by research on contact in computer-mediated communication,
a model of contact in which individual outgroup members displayed a stereotype-disconfirming
(vs confirming) behavior in virtual teams made up of ingroup members was tested. Moreover, this
hypothesized model of contact was examined across two visual conditions of group identification: one
in which a pre-existing ethnic category (i.e, lasting membership) was made salient, and one without salient
group identities. Results showed that when participants were conscious of their lasting identities, the
enacted disconfirming behavior reduced prejudiced perceptions by the mediation of perceived attraction
towards the individual outgroup member. Conversely, stereotyped perceptions were not affected by this
behavior. These findings suggest that the generalization of the contact effect in CMC is more likely to
occur in attitudinal variables than in cognitive ones, and as long as participants are aware of intergroup
memberships when participating in short online interactions.
URI
ISSN
0747-5632
DOI
10.1016/j.chb.2014.09.006
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