A study of web content analysis on cultural heritage

Abstract

[EN] The following text presents a research project focusing on cultural heritage through the Internet. The main goal of this study is to identify the mechanisms used to spread the Spanish cultural heritage through municipalities’ websites. It is well known that cultural heritage represents one of the tourism industry bases, which is very important to Spanish economy. However, cultural heritage is also an element that helps to shape the social identity of Spanish citizens. Thus, this research aims to carry out content analysis of 500 websites, and then make a cultural portrait of our society in the Digital Age.