Environmental Sensitivity to Form a Sustainable Entrepreneurial Intention

Abstract

In this paper, the authors aim to analyze entrepreneurial intention and focus on sustainable entrepreneurial strategies, which consider the responsible use of resources while avoiding the strong exploitation of materials and workers, and which use a long-term approach. This consideration is important in the current era, especially when considering that the incorrect hypercompetitive approaches implemented among business organizations in recent years have caused many problems around the world both ecologically and socio-economically. In this research, the authors administered questionnaires to 743 university students. These questionnaires measured considerations of future consequences, considerations of immediate consequences, environmental awareness, personal norms for acting in a pro-environmental way, sustainable entrepreneurial attitudes, subjective norms, perceived behavioral control, and sustainable entrepreneurial intentions. When combining these independent, dependent, and moderating variables, it emerged that considerations of future consequences, considerations of immediate consequences, environmental awareness, and personal norms for acting in a pro-environmental way have a positive influence on sustainable entrepreneurial attitudes; the authors also considered the influence on the other variables, and it was determined that sustainable entrepreneurial attitudes, subjective norms, and perceived behavioral control have a positive influence on sustainable entrepreneurial intentions. Using partial least squares structural equation modeling (PLS-SEM), all of the proposed hypotheses were verified, with the exception of influence between entrepreneurial attitudes and sustainable entrepreneurial intentions.