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Titre
Gender’s moderating role in the relationship between organisational form and performance in the Spanish supermarket industry
Autor(es)
Sujet
Company ownership
Franchising
Gender
Performance
Sales per employee
Sales per square metre
Service quality
Supermarket industry
Clasificación UNESCO
5311 Organización y Dirección de Empresas
ventas
Fecha de publicación
2022
Éditeur
Elsevier
Citación
Vázquez-Suárez, L., Mejía-Vásquez, P. R., Serafim da Silva, S., & Sánchez-Gómez, R. (2022). Gender’s moderating role in the relationship between organisational form and performance in the Spanish supermarket industry. Journal of Retailing and Consumer Services, 64. https://doi.org/10.1016/J.JRETCONSER.2021.102757
Resumen
[ES] This research seeks to discover how the organisational form (franchising vs. vertical integration) of 305 super- markets belonging to a Spanish franchise chain influences unit-level performance measured through three key performance indicators commonly used in the retail literature: sales per square metre, sales per employee, and service quality scores. Additionally, we assess the moderating role of the manager’s gender in each individual supermarket. We have analysed the research questions using multivariate analyses, with a panel dataset that includes quarterly establishment-level data covering the period from January 2017 to December 2019. We have found that franchised supermarkets record higher sales both per square metre and per employee than vertically integrated ones. This positive effect of franchising is lower in establishments run by females than in those run by males. The findings also reveal that franchised supermarkets record lower service quality scores than their company-owned counterparts, and this negative effect is again lower in establishments managed by females than in those managed by males.
URI
ISSN
0969-6989
DOI
10.1016/j.jretconser.2021.102757
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