Spanish third-person reflexive clitic se allows for passive and impersonal uses that can sometimes be pragmatically interpreted as directive in spite of their declarative form, e.g. Eso no se hace ‘That is not done’. This paper explores the grammatical, semantic and referential factors that promote such an interpretation, using a corpus of oral and written Peninsular media discourse and adopting a qualitative approach. Deontic readings are shown to be connected with more general uses of reflexive constructions as evidential and/or modal markers. Agent defocusing and imperfective verbal aspect construct an objective viewpoint of discourse whereby the event is detached from particular communicative circumstances. At the same time, contextual elements acting as space builders counter such objectivity by guiding the interpretation of the utterance as primarily concerning the direct participants. The analysis suggests that the inherent meanings of grammatical constructions are at the basis of their pragmatic potential in specific contexts.
