Retórica y oralidad

Abstract

Rhetoric is frequently considered the art of written word than becomes oral because the discourse is read or pronounced by heart. Nevertheless, Rhetoric in its origins is deeply linked to the oral roots of Greek civilization; in fact between orality and literacy, the origins or Greek literature can be considered oraliture , and so Rhetoric. But Rhetoric never looses his relation to orality and, even in the present times, publicity and other cultural products use rhetorical techniques for oral messages. Western civilization, thus, was an oral-based civilization in its early origins and, after centuries of written-word predominance, the civilization of these days is again an oral-based civilization, but this orality is clearly influenced by written word and so it lacks the natural manner of early Greek Rhetoric.