2026-09-14T20:33:24Zhttps://gredos.usal.es/oai/requestoai:gredos.usal.es:10366/1296222025-04-30T21:15:37Zcom_10366_129329com_10366_127113com_10366_4666com_10366_3823col_10366_129330
Gestión del Repositorio Documental de la Universidad de Salamanca
author
Cordón Benito, David
author
González González, Diana
2016-06-14T09:38:09Z
2016-06-14T09:38:09Z
2016-06-01
Fonseca, Journal of Communication, 12 (2016)
2172-9077
http://hdl.handle.net/10366/129622
Different changes in the political, social and economic environment force museums to adapt themselves constantly along their history to new challenges to develop their role as social institutions. From a conception based on the col-lection, this organisation transferred its focus to the public, which helped museums to understand the need of communication as a strategic tool for dialogue with their stakeholders. Nowadays, social media and, specially, Twitter, turns into useful tools in order to interact with public who reveals their desire to participate in organisations and express their opinions. The main aim of this article is to research how museums use Twitter as a tool for expression, dissemination of messages or communication with their publics. The methodology is based on monitoring, coding and decoding of quantitative data analysing the main official accounts of the 3 most visited museums in Madrid along February 2015. Conclusions show that despite social media are used by institutions, on-line communication strategies must be stablished to take advantages of social media.
spa
Attribution-NonCommercial-NoDerivs 3.0 Unported
Comunicación
Communication
Museos y comunicación: los nuevos medios como herramienta de diálogo y sociabilidad de la institución. El uso de Twitter por el museo del Prado, museo Thyssen-Bornemisza y museo Reina Sofía
info:eu-repo/semantics/article
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URL
https://gredos.usal.es/bitstream/10366/129622/1/Museos_y_comunicacion_los_nuevos_medios_.pdf
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Museos_y_comunicacion_los_nuevos_medios_.pdf
URL
https://gredos.usal.es/bitstream/10366/129622/4/Museos_y_comunicacion_los_nuevos_medios_.pdf.txt
File
MD5
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text/plain
Museos_y_comunicacion_los_nuevos_medios_.pdf.txt