2026-08-25T21:29:41Zhttps://gredos.usal.es/oai/requestoai:gredos.usal.es:10366/1520002025-06-05T12:36:20Zcom_10366_150203com_10366_127113com_10366_4666com_10366_3823col_10366_151926
Gestión del Repositorio Documental de la Universidad de Salamanca
author
Cisternas-osorio, Rodrigo
author
López Navarrete, Alberto J.
author
Cabrera-méndez, Margarita
author
Díez-somavilla, Rebeca
2023-02-20T10:12:07Z
2023-02-20T10:12:07Z
2022-12-01
Fonseca, Journal of Communication, (2022)
2172-9077
http://hdl.handle.net/10366/152000
The digital communication of higher education institutions has acquired great importance in the design of university policies, increasing the digital channels where the institutions have a presence.This study analyzes the digital communication of Spanish-speaking universities through the messaging application Telegram. The official accounts of the most active universities in Ecuador, Colombia, Peru, Chile, and Spain were located and analyzed. In addition, open surveys were conducted with the heads of the three leading Spanish universities on the use of Telegram. Through a quantitative and qualitative methodology, applied to categories extracted from Telegram channels, the formats, objectives, and theme of the messages were observed, as well as the use of emojis, hashtags, and links.As a result of the research, we highlight the unidirectional use of Telegram channels; the preferential usage of the picture as support for the text; and the identification of three channel categories. Finally, in LATAM countries, the use of Telegram as a communication channel was analyzed in universities, in which it is a minority.
spa
info:eu-repo/semantics/openAccess
communication strategies
instant messaging
institutional communication
Telegram
university digital communication
comunicación digital universitaria
comunicación institucional
estrategias de comunicación
mensajería instantánea
Telegram
Telegram para el ejercicio de la comunicación interna
info:eu-repo/semantics/article
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ZXN1cG9uZSBxdWUgc2UgaGEgY3VtcGxpZG8gY29uIGN1YWxxdWllciBkZXJlY2hvIGRlIHJldmlzacOzbiB1IG90cmFzIG9ibGlnYWNpb25lcyByZXF1ZXJpZGFzIHBvciBlc3RlIGNvbnRyYXRvIG8gYWN1ZXJkby4KCjcuTGEgVW5pdmVyc2lkYWQgZGUgU2FsYW1hbmNhIGlkZW50aWZpY2Fyw6EgY2xhcmFtZW50ZSBzdS9zIG5vbWJyZS9zIGNvbW8gZWwvbG9zIGF1dG9yL2VzIG8gcHJvcGlldGFyaW8vcyBkZSBsb3MgZGVyZWNob3MgZGVsIGRvY3VtZW50bywgeSBubyBoYXLDoSBuaW5ndW5hIGFsdGVyYWNpw7NuIGRlIHN1IGRvY3VtZW50byBkaWZlcmVudGUgYSBsYXMgcGVybWl0aWRhcyBlbiBlc3RhIGxpY2VuY2lhLg==
URL
https://gredos.usal.es/bitstream/10366/152000/1/Telegram_para_el_ejercicio_de_la_comunic.pdf
File
MD5
d8c81d74dabfd92f8f2a9da9e492c130
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application/pdf
Telegram_para_el_ejercicio_de_la_comunic.pdf