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oai:gredos.usal.es:10366/1567652024-03-20T01:00:32Zcom_10366_4201com_10366_4200com_10366_3946com_10366_3823col_10366_4202

Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies Sánchez Gómez, Roberto Suárez González, Isabel Vázquez Suárez, Luis Multi-unit Single-unit Franchising Free-riding Shirking Adverse selection [EN] The aim of this article is to examine what factors underlie the choice of organisational form when franchisors add new franchised units to their networks. Franchisors may grant new units to existing franchisees (multi-unit franchising (MUF)) or to new franchisees (single-unit franchising). We find that this choice depends on the existence of contractual problems (namely adverse selection and moral hazard) and several network characteristics influence the magnitude of these problems. In particular, we found a positive relationship between the intensity of the use of MUF and network size, geographical concentration of the units of the network, and industries where customers tend to be non-repetitive. 2024-03-19T09:37:41Z 2024-03-19T09:37:41Z 2010-03 2099-01-01 info:eu-repo/semantics/article Gómez, R. S., González, I. S., & Vázquez, L. (2010). Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies. Service Industries Journal, 30(3), 463-476. https://doi.org/10.1080/02642060802252027 0264-2069 http://hdl.handle.net/10366/156765 10.1080/02642060802252027 1743-9507 eng https://doi.org/10.1080/02642060802252027 info:eu-repo/semantics/embargoedAccess Routledge (Taylor & Francis Group)