2026-09-16T02:50:23Zhttps://gredos.usal.es/oai/request

oai:gredos.usal.es:10366/556632025-06-05T12:40:28Zcom_10366_4396com_10366_4395com_10366_3946com_10366_3823col_10366_4397

Retórica y Publicidad en la era de la Globalización López Eire, Antonio Retórica Publicidad Globalización Teoría de la comunicación Modern Rhetoric Publicity Globalization Communication Theory [EN]Although Ancient Greek Rhetoric and Modern Publicity seem to be quite different, not only because of their origins but also for the linguistic resources used by the one and the other, the real thing is that both of them share a good sum of characteristics. Then, by knowing how Rhetoric was born and developed, we will be able to understand the efficiency of the mechanisms used by Publicity to achieve its main objective: persuasion, like the Ancient Greek Rhetoric. Like language. Different ways for the same ends. 2009-10-14T11:58:37Z 2009-10-14T11:58:37Z 2009-10-14T11:58:37Z 2004-06 info:eu-repo/semantics/article info:eu-repo/semantics/article López Eire, A. (2004). Retórica y Publicidad en la era de la Globalización. "Logo, Revista de Retórica y Teoría de la Comunicación", 4 (6), 95-121. http://hdl.handle.net/10366/55663 spa https://creativecommons.org/licenses/by-nc-nd/3.0/ info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivs 3.0 Unported Asociación Española de Estudios sobre Lengua, Pensamiento y Cultura Clásica