2026-08-27T00:06:02Zhttps://gredos.usal.es/oai/request

oai:gredos.usal.es:10366/559052025-06-05T12:40:28Zcom_10366_4549com_10366_4512com_10366_3823col_10366_4550

López Eire, Antonio 2004-06 Artículo sobre las similitudes entre la antigua retórica griega y la publicidad moderna. Although Ancient Greek Rhetoric and Modern Publicity seem to be quite different, not only because of their origins but also for the linguistic resources used by the one and the other, the real thing is that both of them share a good sum of characteristics. Then, by knowing how Rhetoric was born and developed, we will be able to understand the efficiency of the mechanisms used by Publicity to achieve its main objective: persuasion, like the Ancient Greek Rhetoric. Like language. Different ways for the same ends. application/pdf http://hdl.handle.net/10366/55905 spa Asociación Española de Estudios sobre Lengua, Pensamiento y Cultura Clásica Retórica y Publicidad en la era de la Globalización info:eu-repo/semantics/article 27 p. TEXT Gredos. Repositorio Documental de la Universidad de Salamanca Hispana