<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="static/style.xsl"?><OAI-PMH xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/ http://www.openarchives.org/OAI/2.0/OAI-PMH.xsd"><responseDate>2026-08-26T09:28:16Z</responseDate><request verb="GetRecord" identifier="oai:gredos.usal.es:10366/80263" metadataPrefix="mods">https://gredos.usal.es/oai/request</request><GetRecord><record><header><identifier>oai:gredos.usal.es:10366/80263</identifier><datestamp>2025-04-30T21:51:56Z</datestamp><setSpec>com_10366_4827</setSpec><setSpec>com_10366_4843</setSpec><setSpec>col_10366_79637</setSpec></header><metadata><mods:mods xmlns:mods="http://www.loc.gov/mods/v3" xmlns:doc="http://www.lyncode.com/xoai" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
<mods:name>
<mods:namePart>García Pérez, Noelia</mods:namePart>
</mods:name>
<mods:extension>
<mods:dateAvailable encoding="iso8601">2010-10-21T11:51:52Z</mods:dateAvailable>
</mods:extension>
<mods:extension>
<mods:dateAccessioned encoding="iso8601">2010-10-21T11:51:52Z</mods:dateAccessioned>
</mods:extension>
<mods:originInfo>
<mods:dateIssued encoding="iso8601">2009</mods:dateIssued>
</mods:originInfo>
<mods:identifier type="uri">http://hdl.handle.net/10366/80263</mods:identifier>
<mods:abstract>[ES] El objetivo principal de este trabajo es analizar cuál es el papel que cumple la mujer en la publicidad que se muestra a través de los medios de comunicación.</mods:abstract>
<mods:abstract>[EN] The main objective of this study is to analyze what is the role played by women in advertisements shown through the media.</mods:abstract>
<mods:language>
<mods:languageTerm>spa</mods:languageTerm>
</mods:language>
<mods:accessCondition type="useAndReproduction">https://creativecommons.org/licenses/by-nc-nd/3.0/</mods:accessCondition>
<mods:accessCondition type="useAndReproduction">info:eu-repo/semantics/openAccess</mods:accessCondition>
<mods:accessCondition type="useAndReproduction">Attribution-NonCommercial-NoDerivs 3.0 Unported</mods:accessCondition>
<mods:subject>
<mods:topic>Medios de comunicación locales</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Local mass media</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Publicidad</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Advertising</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Mujeres en la publicidad</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Women in advertising</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Civil law</mods:topic>
</mods:subject>
<mods:titleInfo>
<mods:title>La mujer en la publicidad</mods:title>
</mods:titleInfo>
<mods:genre>info:eu-repo/semantics/masterThesis</mods:genre>
<mods:genre>info:eu-repo/semantics/masterThesis</mods:genre>
</mods:mods></metadata></record></GetRecord></OAI-PMH>