2024-03-29T00:24:35Zhttps://gredos.usal.es/oai/requestoai:gredos.usal.es:10366/555242022-02-07T12:21:08Zcom_10366_3693com_10366_3692com_10366_3676col_10366_3694
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López Eire, Antonio
author
2004-06
Although Ancient Greek Rhetoric and Modern Publicity seem to be quite different, not only because of their origins but also for the linguistic resources used by the one and the other, the real thing is that both of them share a good sum of characteristics. Then, by knowing how Rhetoric was born and developed, we will be able to understand the efficiency of the mechanisms used by Publicity to achieve its main objective: persuasion, like the Ancient Greek Rhetoric. Like language. Different ways for the same ends.
López Eire, A. (2004). Retórica y Publicidad en la era de la Globalización. "Logo, Revista de Retórica y Teoría de la Comunicación", 4 (6), 95-121.
http://hdl.handle.net/10366/55524
http://hdl.handle.net/10366/55524
Retórica
Publicidad
Globalización
Teoría de la comunicación
Modern Rhetoric
Publicity
Globalization
Communication Theory
Retórica y Publicidad en la era de la Globalización