2024-03-28T10:00:17Zhttps://gredos.usal.es/oai/requestoai:gredos.usal.es:10366/559132022-02-07T15:39:53Zcom_10366_4549com_10366_4512com_10366_3823col_10366_4550
Gestión del Repositorio Documental de la Universidad de Salamanca
author
López Eire, Antonio
2009-03-04
2009-10-15T08:57:42Z
2001-01
López Eire, A. (2001). Retórica y oralidad. "Logo, Revista de Retórica y Teoría de la Comunicación". 2001, 1 (1), 109-124.
http://hdl.handle.net/10366/55913
Rhetoric is frequently considered the art of written word than becomes oral because the discourse is read or pronounced by heart. Nevertheless, Rhetoric in its origins is deeply linked to the oral roots of Greek civilization; in fact between orality and literacy, the origins or Greek literature can be considered oraliture , and so Rhetoric. But Rhetoric never looses his relation to orality and, even in the present times, publicity and other cultural products use rhetorical techniques for oral messages. Western civilization, thus, was an oral-based civilization in its early origins and, after centuries of written-word predominance, the civilization of these days is again an oral-based civilization, but this orality is clearly influenced by written word and so it lacks the natural manner of early Greek Rhetoric.
spa
Attribution-NonCommercial-NoDerivs 3.0 Unported
Retórica
Retórica antigua
Oralidad
Literatura griega
Filosofía griega
Teoría de la comunicación
Ancient and Modern Rhetoric
Orality
Greek Literature
Greek Philology
Communication Theory
Retórica y oralidad
info:eu-repo/semantics/article
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