2024-03-28T13:37:53Zhttps://gredos.usal.es/oai/requestoai:gredos.usal.es:10366/1404262022-02-07T15:24:01Zcom_10366_4468com_10366_4395com_10366_3946com_10366_3823col_10366_4469
Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
Santiago Guervós, Francisco Javier de
Análisis del discurso
Retórica
Persuasión
5705.08 Semántica
[EN]This paper proposes an analytical model for entrepreneurial pitches based on the five
canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the deconstruction
of the text from the discursive act itself (as conceived in the invention phase) to its
actual production (i.e. delivery). The questions this methodology attempts to answer are why the
pitch may be persuasive and how that persuasion is achieved by analyzing its discursive and
linguistic characteristics; what ethical, rational or emotional arguments are appealed to; who the
potential audience is, and what other multimodal resources are used to support the persuasive force
of the text. In order to answer these questions, two pitches in Spanish are deconstructed and
conclusions regarding their efficacy are drawn.
2019-12-05T08:09:43Z
2019-12-05T08:09:43Z
2019-12-02
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Santiago-Guervós, J. de (2019). Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch. In: Fernández-Ulloa, T. (ed.) The Rhetoric of Persuasion. Talking to Our Emotions. Círculo de Lingüística Aplicada a la Comunicación 80, pp. 7-16, https://dx.doi.org/10.5209/clac.66597
576-4737
http://hdl.handle.net/10366/140426
https://dx.doi.org/10.5209/clac.66597.
Español
eng
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Universidad Complutense de Madrid (España)