2024-03-28T21:23:02Zhttps://gredos.usal.es/oai/requestoai:gredos.usal.es:10366/1425752022-02-07T16:30:39Zcom_10366_118485com_10366_4666com_10366_3823col_10366_127136
Hidalgo-marí, Tatiana
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500
Segarra-saavedra, Jesús
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2020-03-16T12:51:17Z
2020-03-16T12:51:17Z
2017-12-01
Fonseca, Journal of Communication, 15 (2017)
2172-9077
http://hdl.handle.net/10366/142575
This work approaches the phenomenon of youth empowerment in social media, specifically YouTube. For this, it studies the reach of the channels of the ten most important Spanish youtubers according to Social Blade, as well as the expansion and transmedia reach of his personal branding. The descriptive analysis of their channels and the latest published videos confirms the use of links to other social networks such as Facebook, Twitter and Instagram, as well as entertainment content.
Este trabajo se acerca al fenómeno del empoderamiento juvenil en las redes sociales, en concreto YouTube, como sinónimo del triunfo juvenil conseguido a través de las social networks, fuentes generadoras de marca personal e ingresos económicos. Para ello estudia el alcance de los canales de los diez youtubers españoles más relevantes según Social Blade, así como la expansión y alcance transmedia de su personal branding. El análisis descriptivo de sus canales y los últimos vídeos publicados permiten detectar el uso prioritario de los vínculos a otras redes sociales como Facebook, Twitter e Instagram, así como los contenidos lúdicos de entretenimiento.
application/pdf
spa
Ediciones Universidad de Salamanca (España)
info:eu-repo/semantics/openAccess
Comunicación
Communication
El fenómeno youtuber y su expansión transmedia. Análisis del empoderamiento juvenil en redes sociales
The Youtuber Phenomenon and its Transmedia Expansion. Analysis of Youth Empowerment in Social Media
info:eu-repo/semantics/article
THUMBNAIL
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TEXT
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LICENSE
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El_fenomeno_youtuber_y_su_expansion_tran.pdf
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https://gredos.usal.es/bitstream/10366/142575/1/El_fenomeno_youtuber_y_su_expansion_tran.pdf
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10366/142575
oai:gredos.usal.es:10366/142575
2022-02-07 17:30:39.31
Gestión del Repositorio Documental de la Universidad de Salamanca
oca@usal.es
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