TY - JOUR AU - Lahuerta Otero, Eva AU - Cordero Gutiérrez, Rebeca PY - 2016 UR - http://hdl.handle.net/10366/134268 UR - http://www.sciencedirect.com/science/article/pii/S0747563216305258 AB - The purpose of this study is to investigate influencers on Twitter to discover the characteristics of their tweets through PIAR, a unique data mining research tool developed by the University of Salamanca that combines graph theory and social... LA - en KW - Computer Science TI - Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter ER -