TY  - JOUR 
AU  - Rebollar, Rubén
AU  - Gil, Ignacio
AU  - Lidón, Iván
AU  - Rivera, Sandra
AU  - Martín Vallejo, Francisco Javier
AU  - Fernández Gómez, María José
PY  - 2017
SN  - 0963-9969
UR  - http://hdl.handle.net/10366/145209
AB  - [EN] This paper analyses the influence that certain aspects of packaging design have on the consumer expectations of a series of sensory and non-sensory attributes and on willingness to buy for a bag of crisps in Spain. A two-part experiment was...
LA  - eng
PB  - Food Research International
KW  - Expectations
KW  - Product image
KW  - Packaging communication
TI  - How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain
DO  - 10.1016/j.foodres.2017.05.024
T2  - Food Research International
VL  - 99
M2  - 239
ER  -