TY - JOUR AU - Ward Mayens, Alexander AU - Vargas Morúa, Gioconda AU - Hernández Sánchez, Brizeida AU - Sánchez García, José Carlos AU - Florez, Jenny Lizette PY - 2018 UR - http://hdl.handle.net/10366/155264 AB - Entrepreneurial Intention is commonly attributed to the interaction of cultural values and attitude; however, cultural values vary according to the context in which they are developed. The following study intends to show how Subjective Norms affect... LA - eng KW - Entrepreneurship KW - Psychology KW - Intention KW - Culture KW - Subjective Norm TI - How does Cultural Norms Influence Entrepreneurial Intention? A Cross Cultural Study DO - 10.21678/jb.2018.877 T2 - Journal of Business VL - 10 M2 - 52 ER -