TY  - JOUR 
AU  - Mejía Vásquez, Pericles Ramón
AU  - Sánchez Gómez, Roberto
AU  - Da Silva, Sheila Serafim
AU  - Vázquez Suárez, Luis
PY  - 2022
SN  - 1361-2026
UR  - http://hdl.handle.net/10366/156792
AB  - [EN] Purpose – This research seeks to discover how the organisational form (franchising vs vertical integration) of 384 fashion stores belonging to a Spanish franchise chain influences unit-level performance measured through three key indicators...
LA  - eng
PB  - Emerald Publishing Limited
KW  - Company ownership
KW  - Fashion retailing
KW  - Franchising
KW  - Performance
KW  - Sales per employee
KW  - Sales per square metre
KW  - Service quality
TI  - Organisational form and performance in fashion retailing
DO  - 10.1108/JFMM-03-2021-0056
T2  - Journal of Fashion Marketing and Management
VL  - 26
M2  - 550
ER  -