TY - CHAP AU - Aijón Oliva, Miguel Ángel PY - 2021 SN - 978-90-272088-66 UR - http://hdl.handle.net/10366/157647 AB - This chapter is concerned with linguistic diversity in business names across the Spanish town of Salamanca. Going from the urban center to the periphery, it examines three areas that are relatively differentiated according to average household income... LA - eng PB - John Benjamins KW - business names KW - linguistic diversity KW - Salamanca KW - Peninsular Spanish KW - urban landscape TI - Languages to buy and sell. Business names in a central Peninsular community ER -