TY  - JOUR 
AU  - Sánchez Holgado, Patricia
AU  - Arcila Calderón, Carlos
PY  - 2024
UR  - http://hdl.handle.net/10366/160815
AB  - [EN] The impact of artificial intelligence on people’s lives is demonstrated today. Previous literature has shown that the use of a specific technology is directly linked to the individuals’ intention to use it. The aim of this paper is to study the...
LA  - eng
PB  - Universidad de Navarra
KW  - Artificial intelligence
KW  - UTAUT
KW  - PLS-SEM
KW  - Intention to use
KW  - Technology acceptance
TI  - Adoption and use factors of artificial intelligence and big data by citizens
DO  - 10.15581/003.37.2.227-246
T2  - Communication & Society
VL  - 37
M2  - 227
ER  -