TY  - JOUR 
AU  - Hernández Prieto, Marina
AU  - Pérez Alaejos, María de la Peña Mónica
PY  - 2024
UR  - http://hdl.handle.net/10366/161507
AB  - [EN] The proximity television model adopted by Castilla y León since 1999 is based on promoting territorial identity and closeness to citizens, in line with the principles of identity and proximity in regional television, albeit with the particularity...
LA  - eng
PB  - MDPI
KW  - Proximity television
KW  - Consultancy and strategic planning
KW  - Castilla y León
KW  - Regional television
TI  - Methodological Proposal for Sustainable Territorial Communication: The Case of Castilla y León
DO  - 10.3390/journalmedia5020048
T2  - Journalism and media
VL  - 5
M2  - 739
ER  -