TY  - JOUR 
AU  - Becerril Castrillejo, Ismael
AU  - Muñoz Gallego, Pablo Antonio
PY  - 2022
SN  - 0742-6046
UR  - http://hdl.handle.net/10366/162176
AB  - [EN] This study aims to contrast the nonlinear moderating effect of satiation—an emotional variable with proven influence over different consumer behaviors—on consumers' willingness to pay (WTP). With a longitudinal survey, the authors measured
WTP...
LA  - eng
PB  - Wiley
KW  - Consumer behavior
KW  - Hedonic
KW  - Hospitality
KW  - Hotel pricing
KW  - Satiation
KW  - Willingness to pay
TI  - Influence of satiation on consumer behavior in hospitality
DO  - 10.1002/mar.21610
T2  - Psychology & Marketing
VL  - 39
M2  - 667
ER  -