TY  - JOUR 
AU  - Nieto García, Marta
AU  - Muñoz Gallego, Pablo Antonio
AU  - González Benito, Óscar
PY  - 2020
SN  - 1938-9655
UR  - http://hdl.handle.net/10366/162231
AB  - [EN] Customers’ evaluation of hotel prices has received increasing attention in hospitality research. Beyond the specific attributes of the offer, internal norms related to prior experiences affect customers’ response to price. Drawing on the...
LA  - eng
PB  - Sage Publications
KW  - Willingness to pay
KW  - Travel frequency
KW  - Reference price
KW  - Dynamic pricing
KW  - Room rates
TI  - The More the Merrier? Understanding How Travel Frequency Shapes Willingness to Pay
DO  - 10.1177/1938965519899932
T2  - Cornell Hospitality Quarterly
VL  - 61
M2  - 401
ER  -