TY  - JOUR 
AU  - Bosshard, Shannon
AU  - Rodero, Emma
AU  - Rodríguez de Dios, Isabel
AU  - Brickner, Jamie
PY  - 2024
UR  - http://hdl.handle.net/10366/164505
AB  - [EN] Whilst radio, podcasts, and music streaming are considered unique audio formats that offer brands different opportunities, limited research has explored this notion. This current study analyses how the brain responds to these formats and suggests...
LA  - eng
PB  - MDPI
KW  - Neurociencia
KW  - EEG
KW  - Radio
KW  - Podcast
KW  - Audio
KW  - Marketing
TI  - Radio, Podcasts, and Music Streaming—An Electroencephalography and Physiological Analysis of Listeners’ Attitude, Attention, Memory, and Engagement
DO  - 10.3390/brainsci14040330
T2  - Brain Sciences
VL  - 14
ER  -