TY  - JOUR 
AU  - Tao, Meng
AU  - Alam, Faizan
AU  - Lahuerta Otero, Eva
AU  - Mengyuan, Chen
PY  - 2024
SN  - 2158-2440
UR  - http://hdl.handle.net/10366/164742
AB  - [EN] The crisis caused by COVID-19 has forced many vendors to consider alternative marketing strategies, such as live streaming
on social commerce platforms. Social commerce live streaming involves using live streamers to endorse and sell products...
LA  - eng
PB  - Sage
KW  - Live streamers
KW  - Social commerce
KW  - Online purchase intention
KW  - Social presence
KW  - Emotional engagement
KW  - Virtual friendship
TI  - Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming
DO  - 10.1177/21582440241232751
T2  - Sage Open
VL  - 14
M2  - 1
ER  -