TY  - JOUR 
AU  - Valenzuela Gálvez, Evelyn Sophía
AU  - González Benito, Óscar
AU  - Garrido Morgado, Álvaro
PY  - 2024
SN  - 1389-5753
UR  - http://hdl.handle.net/10366/166792
AB  - [EN] The objectives of this research are as follows: (i) to study whether the presence of sound stimuli influences customer engagement; (ii) to assess this effect on different dimensions of customer engagement (sensory experience,...
LA  - eng
PB  - Springer
KW  - Sound stimuli
KW  - Digital marketing
KW  - Sounds
KW  - Voice
KW  - Sensory marketing
KW  - Customer engagement
TI  - Sound in mode on: how sound stimuli influence customer engagement?
DO  - 10.1007/s10660-024-09902-w
T2  - Electronic Commerce Research
ER  -