TY  - JOUR 
AU  - Hernández Maestro, Rosa María
PY  - 2025
SN  - 2514-9792
UR  - http://hdl.handle.net/10366/167056
AB  - By advancing understanding of the effects of electronic word of mouth (eWOM) in the hospitality industry, the current study offers insights that can help hotel practitioners make better informed decisions, improve tourists’ experiences, enhance their...
LA  - eng
PB  - Emerald
KW  - Negative sentiment
KW  - Review length
KW  - Ratings
KW  - Hotel quality
KW  - COVID-19 pandemic
TI  - Effects of negative sentiment and review length on ratings, as moderated by social turbulence and hotel quality
DO  - 10.1108/JHTI-01-2025-0166
T2  - Journal of Hospitality and Tourism Insights
ER  -