TY  - JOUR 
AU  - Vinyals-Mirabent, Sara
AU  - Fernández-Cavia, José
AU  - Piñeiro Naval, Valeriano
AU  - Torres, José Filipe
PY  - 2025
SN  - 2049-8802
UR  - http://hdl.handle.net/10366/167449
AB  - [ES] Purpose
Governments invest greatly in creating a positive nation image that can enhance the attractiveness of the stakeholders associated with it. However, the existing evidence has not convinced companies to use nation brands to support their...
LA  - eng
PB  - Emerald Insight
KW  - Talent attraction
KW  - Nation branding
KW  - Brand image
KW  - Relocation branding
KW  - Perception
KW  - Familiarity
TI  - Nation branding: a strategic tool for attracting talent globally
DO  - 10.1108/JGM-10-2024-0118
T2  - Journal of Global Mobility
VL  - 13
M2  - 468
ER  -