TY  - JOUR 
AU  - González Zapatero Redondo, Carmen
AU  - González Benito, Javier
AU  - Lannelongue Nieto, Gustavo Sebastián
AU  - Riedel, Johann C.K.H.
PY  - 2020
SN  - 10.1080/09537287.2019.1663289
SN  - 1366-5871
SN  - 0953-7287
UR  - http://hdl.handle.net/10366/168504
AB  - [EN] Growing dependence on suppliers for production and innovation, together with increasing consumer demands, has prompted recent discussions of the importance of purchasing–marketing functional integration. However, empirical studies are needed to...
LA  - eng
PB  - Taylor&Francis
KW  - Innovation Management
KW  - Purchasing–Marketing Functional Integration
KW  - Information Processing Theory
KW  - Integrating Mechanisms
TI  - In search of optimal management of the purchasing-marketing interface for new product development
T2  - Production Planning & Control
VL  - 31
M2  - 575
ER  -