TY  - JOUR 
AU  - Rodas-Coloma, Alicia
AU  - Cabezas-González, Marcos
AU  - Casillas-Martín, Sonia
AU  - Nevado Batalla Moreno, Pedro Tomás
PY  - 2026
SN  - 2673-5172
UR  - http://hdl.handle.net/10366/170104
AB  - [EN]The article examines how framing and actor identity structure attention in short-video
politics using a country-level corpus from Ecuador. It assembles 4612 public TikTok videos
from official accounts and politically salient hashtags, extracts...
LA  - eng
PB  - MDPI
KW  - Political communication
KW  - Tik Tok
KW  - Populism
KW  - Ecuador
TI  - Quality vs. populism in short-video political communication: a multimodal study of TikTok
DO  - 10.3390/journalmedia7010046
T2  - Journalism and Media
VL  - 7
M2  - 1
ER  -