| dc.contributor.author | Vizcaíno-alcantud, Pablo | |
| dc.date.accessioned | 2020-06-23T11:20:06Z | |
| dc.date.available | 2020-06-23T11:20:06Z | |
| dc.date.issued | 2020-05-29 | |
| dc.identifier.citation | Fonseca, Journal of Communication, 0 (2020) | |
| dc.identifier.issn | 2172-9077 | |
| dc.identifier.uri | http://hdl.handle.net/10366/143387 | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | spa | |
| dc.publisher | Ediciones Universidad de Salamanca (España) | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Comunicación | |
| dc.subject | Communication | |
| dc.title | Contenidos de marca: claves teóricas y prácticas para su aplicación en comunicación persuasiva | |
| dc.title.alternative | Branded Content: Theoretical and Practical Keys for Application in Persuasive Communication | |
| dc.type | info:eu-repo/semantics/article | |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
