TY  - JOUR 
AU  - Aljarah, Ahmad
AU  - Ibrahim, Blend
AU  - Lahuerta Otero, Eva
AU  - García de los Salmones, Maria del Mar
PY  - 2022
SN  - 1368-3500
UR  - http://hdl.handle.net/10366/168781
AB  - [EN]This study investigated the relative impacts of three corporate social responsibility (CSR) types – namely corrective, compensating and cultivating CSR – on brand defense by considering customer–company’s (C–C’s) identification mediation role and...
LA  - eng
PB  - Taylor & Francis
KW  - Corporate social responsibility
KW  - Brand defense
KW  - Customer–company identification
KW  - CSR authenticity
KW  - Hospitality
TI  - Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
DO  - 10.1080/13683500.2022.2139225
T2  - Current Issues in Tourism
VL  - 26
M2  - 3397
ER  -