TY  - THES 
A3  - González Benito, Óscar
A3  - Martos Partal, María Mercedes
AU  - Garrido Morgado, Álvaro
PY  - 2014
UR  - http://hdl.handle.net/10366/127989
AB  - [EN]It is proposed a deep research in order to contribute to the marketing and retailing literature by providing a theoretical explanation and practical knowledge about merchandiing techniques, promotions and private labels.
In fact, we seek to...
LA  - Español
KW  - Tesis y disertaciones académicas
KW  - Universidad de Salamanca (España)
KW  - Tesis Doctoral
KW  - Academic dissertations
KW  - Merchandising
KW  - Marketing
TI  - Study of the strategies of merchandising, promotion and private label in retail
M3  - info:eu-repo/semantics/doctoralThesis
DO  - 10.14201/gredos.127989
ER  -