TY  - THES 
A3  - Muñoz Gallego, Pablo Antonio
A3  - González Benito, Óscar
AU  - Nieto García, Marta
PY  - 2018
UR  - http://hdl.handle.net/10366/137351
AB  - [EN]Online purchase decisions are unique in that consumers are confronted with information from a variety of sources. Drawing on uncertainty reduction theory, this thesis aims to understand the role of information in consumers’ decisions....
LA  - eng
KW  - Business and economics
KW  - Tesis y disertaciones académicas
KW  - Universidad de Salamanca (España)
KW  - Resumen de tesis
KW  - Thesis Abstracts
KW  - Marketing
KW  - Comportamiento del consumidor
TI  - Resumen de tesis. Consumer decision making: the effect of information on willingness to pay and performance
T2  - Consumer decision making: the effect of information on willingness to pay and performance
M3  - info:eu-repo/semantics/doctoralThesis
ER  -