TY  - JOUR 
AU  - Santiago Guervós, Francisco Javier de
PY  - 2019
SN  - 576-4737
UR  - http://hdl.handle.net/10366/140426
AB  - [EN]This paper proposes an analytical model for entrepreneurial pitches based on the five
canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the deconstruction
of the text from the discursive act itself (as...
LA  - Español
PB  - Universidad Complutense de Madrid (España)
KW  - Análisis del discurso
KW  - Retórica
KW  - Persuasión
TI  - Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
DO  - https://dx.doi.org/10.5209/clac.66597.
T2  - Círculo de Lingüística Aplicada a la Comunicación
M2  - 7
ER  -