TY  - THES 
A3  - González Benito, Óscar
A3  - Garrido Morgado, Álvaro
AU  - Valenzuela Gálvez, Evelyn Sophía
PY  - 2022
UR  - http://hdl.handle.net/10366/151442
AB  - [EN] Sensory marketing is an opportunity to influence the perception, judgment and behavior of 
consumers and maximize the profitability of the product. Different brands use stimuli in 
digital contexts to boost customer engagement. For example,...
LA  - eng
KW  - Tesis y disertaciones académicas
KW  - Universidad de Salamanca (España)
KW  - Tesis Doctoral
KW  - Academic dissertations
KW  - Contexto digital
KW  - Cliente
KW  - Marketing Digital
TI  - Resumen de tesis. Sensory stimuli to influence customer  engagement in digital contexts
T2  - Sensory stimuli to influence customer  engagement in digital contexts
M3  - info:eu-repo/semantics/doctoralThesis
ER  -