TY  - JOUR 
AU  - Valenzuela Gálvez, Evelyn Sophía
AU  - Garrido Morgado, Álvaro
AU  - González Benito, Óscar
PY  - 2023
SN  - 2040-7122
SN  - https://doi.org/10.1108/JRIM-02-2021-0033
UR  - http://hdl.handle.net/10366/156567
AB  - [EN] Purpose – In an effort to evaluate if and how emojis might boost customer engagement in email marketing, the
current research aims to analyzes emojis’ effects and investigates how certain features, such as the type of emoji
or the way of...
LA  - eng
PB  - Emeral Publishing Limited
KW  - Digital marketing campaigns
KW  - Customer engagement
KW  - Email marketing campaigns
KW  - Emojis
TI  - Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement
DO  - 10.1108/JRIM-02-2021-0033
T2  - Journal of Research in Interactive Marketing
VL  - 17
M2  - 337
ER  -