TY  - JOUR 
AU  - Sánchez Gómez, Roberto
AU  - Suárez González, Isabel
AU  - Vázquez Suárez, Luis
PY  - 2010
SN  - 0264-2069
UR  - http://hdl.handle.net/10366/156765
AB  - [EN] The aim of this article is to examine what factors underlie the choice of organisational form when franchisors add new franchised units to their networks. Franchisors may grant new units to existing franchisees (multi-unit franchising (MUF)) or...
LA  - eng
PB  - Routledge (Taylor & Francis Group)
KW  - Multi-unit
KW  - Single-unit
KW  - Franchising
KW  - Free-riding
KW  - Shirking
KW  - Adverse selection
TI  - Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies
DO  - 10.1080/02642060802252027
T2  - The Service Industries Journal
VL  - 30
M2  - 463
ER  -