TY  - JOUR 
AU  - Sánchez Gómez, Roberto
AU  - Suárez González, Isabel
AU  - Vázquez Suárez, Luis
PY  - 2011
SN  - 0264-2069
UR  - http://hdl.handle.net/10366/156786
AB  - [EN] This paper reports the study of some factors that influence the control intensity exerted by franchisors on the service quality provided by the franchised units of their networks and what interdependencies exist between the different mechanisms...
LA  - eng
PB  - Routledge (Taylor & Francis Group)
KW  - Perceived qualitY
KW  - Control mechanisms
KW  - Free-riding
KW  - Franchising
KW  - Service quality
KW  - Conformance quality
KW  - Perceived quality
KW  - Mystery shoppers
TI  - Service quality control mechanisms in franchise networks
DO  - 10.1080/02642060902833338
T2  - The Service Industries Journal
VL  - 31
M2  - 713
ER  -