TY  - JOUR 
AU  - Hernández Maestro, Rosa María
PY  - 2020
SN  - 2444-9695
UR  - http://hdl.handle.net/10366/157169
AB  - [EN] Purpose– Companies are adopting a more active role in managing their online reputations by using electronic word of mouth (eWOM) and often responding directly to customer reviews. Therefore, companies need to understand the effects of management...
LA  - eng
PB  - Emerald Publishing
KW  - EWOM
KW  - Management response
KW  - Online reputation
KW  - Rural tourism
KW  - Boca-oído electrónico
KW  - Respuesta empresarial
KW  - Reputación online
KW  - Turismo rural
TI  - Management response to eWOM in rural lodging establishments
T2  - Respuesta empresarial al eWOM en alojamientos de turismo rural
DO  - 10.1108/SJME-11-2019-0093
VL  - 24
M2  - 263
ER  -