TY  - CHAP 
AU  - Montes Granado, María Consuelo
PY  - 2022
SN  - 978-84-1124-252-3
UR  - http://hdl.handle.net/10366/157809
AB  - Processes of persuasive communication in publicity are very subtle and efficient. They rely on a range of semiotic codes and inferential processes of communication. The main objetive of this paper is to deconstruct these processes in one type of...
LA  - eng
PB  - Thomson Reuters Aranzadi
KW  - Persuasive communication in publicity
KW  - Perfume advertising
KW  - Covert communication
KW  - Liminal identities
KW  - Liminal spaces
TI  - Deconstructing Persuasive Communication in Perfume Advertising
ER  -