TY  - JOUR 
AU  - Becerril Castrillejo, Ismael
AU  - Muñoz Gallego, Pablo Antonio
PY  - 2022
SN  - 0278-4319
UR  - http://hdl.handle.net/10366/159446
AB  - [EN] The purpose of this study is to test how Willingness to pay (WTP) change depending on habitual level of consumption (HLC), which provokes satiation, sensitization, and habituation responses. Using a longitudinal
research, two questionnaires in...
LA  - eng
PB  - Elsevier
KW  - Willingness to pay
KW  - Habitual level of consumption
KW  - Tourism accommodation
KW  - Dynamic pricing
KW  - Revenue Management
KW  - Hospitality
KW  - Habituation
KW  - Satiation
TI  - Influence of habitual level of consumption on willingness to pay: A satiation, sensitization, and habituation approach
DO  - 10.1016/j.ijhm.2022.103210
T2  - International Journal of Hospitality Management
VL  - 103
M2  - 1
ER  -