TY  - JOUR 
AU  - Romero Rodríguez, Luis M.
AU  - Castillo Abdul, Bárbara
AU  - Sánchez Holgado, Patricia
PY  - 2023
SN  - 2339-7500
UR  - http://hdl.handle.net/10366/160859
AB  - ÈN] This study presents a taxonomy to analyze the Corporate Visual Identity (CVI) through the theoretical construction of iconographic variables. The instrument was validated by an expert panel and a pilot test that examined the CVI of the 50 leading...
LA  - eng
PB  - Universitat Autònoma de Barcelona
KW  - Identidad visual corporativa
KW  - Identidad gráfica
KW  - Comunicación de la salud
KW  - Imagen
KW  - Branding
KW  - Corporate visual identity
KW  - Graphic identity
KW  - Health communication
KW  - Image
TI  - Iconographic-symbolic  analysis model of Corporate  Visual Identity (CVI):  Application test on  pharmaceutical companies in Spain
T2  - Modelo iconográfico-simbólico de análisis de la identidad visual corpo-rativa (IVC): prueba piloto en compañías farmacéuticas en España
DO  - 10.5565/rev/grafica.259
VL  - 11
M2  - 145
ER  -