TY  - CHAP 
AU  - Melo, A.J.D.V.T.
AU  - Hernández Maestro, Rosa María
AU  - Muñoz Gallego, Pablo Antonio
PY  - 2022
SN  - 978-3-031-10799-3
SN  - 978-3-031-10800-6 (e-book)
UR  - http://hdl.handle.net/10366/161179
AB  - [EN] In successful businesses, positive reviews are growing in importance because they can influence consumers' purchasing decisions and, consequently, their performance. The authors propose that market intelligence generation associated with the...
LA  - eng
PB  - Springer
KW  - Market intelligence
KW  - Online consumer reviews
KW  - Management response
KW  - Business performance
KW  - Services
KW  - Tourism
KW  - Accommodation
TI  - Effects of market intelligence generation, online reviews, and management response on the business performance of rural accommodation establishments in France
DO  - 10.1007/978-3-031-10800-6_9
ER  -